Some people hate puns. In my family, if you can't take puns, you'll take some punishment. I grew up with wordplay and have a healthy appreciation for puns (thank goodness, or I wouldn't be able to tolerate my husband for five minutes).
Obviously, there's a time and a place; copywriters need to be judicious. It seems journalism allows more opportunity for punsters than digital marketing does. I wish I'd been the one to write this headline:
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