And Teleclub's agency Y&R Zurich has added an extra letter, in the form of a brand logo, to movie titles to create a strong ad campaign with the tagline "We won't ruin your movies."
I thought it would be fun to apply this concept to poetry, so I played around with William Carlos Williams' "This Is Just to Say."
Thin is just to slay
I have beaten
the plumps
that were sin
the icebox
sand wich
you were probably
slaving
for breakfast
Forgiven men
they were delicious
so sweet
and so bold
and so bold
(Find the original here.)
I probably picked that poem because I've recently started following @justtosaybot on Twitter and I can't get enough.
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