Selling to zombies.

Is it wise to imply your customers, or their teams, are dead?

The people even look like zombies--well, except for the robot. This headline doesn't mean much, unless the customer's team IS, in fact, dead. It's a waste of words. "Bring your team together," although equally un-snappy, is so much stronger.

The Subhead Is Dead, Long Live the Subhead

The subhead is as dead as the team here. It's not a complete sentence, so why does it get a period? It's not a complete sentence because it doesn't contain any verbs, but verbs are what sell. How about this:

"Chat in groups or privately. Share files. Work seamlessly."

Bam.