Repeat the right line.

Sometimes, a little repetition makes a great point, which is especially handy if you're really sure of the point you want to make. Check out this succinct "about" copy from theSkimm:

"Across subject lines and party lines" says a lot with just that little bit of epistrophe (the repetition of a word at the end of successive clauses). You can't always fit "we're a bipartisan publication" into so few words.

But why "subject lines" and not "headlines"? Their service creates synopses of news, not emails. Nice effort here, theSkimm, but you need to push a little further.