Tuesday, March 1, 2016

The old-fashioned way

I just wrote an inquiry letter to the creative director of a 118-year-old brand on this:

I bought this at an antique store last week. Surprisingly, ribbons are available on Amazon and, apparently, also at Staples. Guess I'm not the only one.

I wanted to say, "This is not just some email I'm dashing off, or InMail, or a tweet...I really thought about this." I didn't want to say "enough to retype it twice," but that may have come through.) For a brand that cares about quality and heritage, I thought this might be a good approach.

I'll keep you posted.

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