Monday, March 14, 2016

Could indenting make subject lines stand out?

I spent part of this morning working on an article about best practices for responsive emails in the pharmaceutical industry, a sort of 101 for pharma marketers. One section dealt with optimizing headlines. Then I saw this in my inbox:

The indented subject line really stood out in the list of emails, and I thought, how clever! But then I clicked on the email and realized that it wasn't a clever indent, it was emojis from which Gmail was apparently saving me. After having "read" the email, the emojis appeared in the subject line.

My spam folder shows me that emails with emoji in the subject line are usually screened, but I must have told Gmail that Ads of the World mail isn't junk. It made me wonder, though, about actually just using spaces in the subject line to indent it and make it stand out. As soon as I get my MailChimp account set up, I'm going to give it a try.

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