Wednesday, July 9, 2014

5 Better Taglines for Transformative Pencils



The tagline here reads: "You never know what a child could do with a pencil." Sounds kind of scary, to me. If you're a parent, you know. Your toddler could stab his sister in the eye with it, or stick it in a light socket, or eat it...the possibilities are endless.

This ad is trying to communicate "the possibilities are endless," too, but perhaps not in just that way. The copy here is clunky and easily misinterpreted; it also has no style, no rhythm, no flow, and no poetry.

What about something like...

  1. Now that's a pencil with potential.
  2. Pencils create change.
  3. Just imagine what a pencil can become.
  4. Pencils can transform people.
  5. The potential of a pencil.

Now, these ads (see the rest here) are from Spain. Are they translated? That could explain the clumsy language. In my limited experience, the answer would be no, but I'd love to hear your thoughts.

Via Ads of the World

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